At TheSara, innovation is woven into our DNA. Since 1995, we've pioneered cutting-edge textile technologies that have redefined industry standards. From being the first to introduce pigment dyeing on garments, to launching suede finishes for knitwear in 1999, we have consistently pushed the boundaries of what fabric can do.In 2005, we led the way with cold pigment dyeing, and by 2015, we revolutionized the market again by introducing indigo dyeing in knitted garments. Our breakthrough continued in 2019 with the launch of single-side indigo fabric dyeing, creating a more resource-efficient and stylistically unique denim experience.Most importantly, we’ve taken bold steps toward sustainability. Through our advanced dyeing technology, we’ve achieved Zero Effluent Generation, making our denim truly GREEN — safe for the environment, safe for the future.At TheSara, every innovation is a step forward in fashion, function, and responsibility.